Visionaire #60 - "Religion"

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Visionaire is a “publication” that deals with fashion and art. It’s a “publication” rather than a “magazine” because it is not always made of paper.  Editions, which are limited, have been made of all sorts of things, like wood or patent leather or even a stack of compact discs.  For issue #60, "Religion," Machine Head's Creative Director, Stephen Dewey, gave life to the pages of a book turning over.  Carefully gathering a palette of sounds from an old library, Stephen's task was to record the sounds of flipping through the pages and the creak of the book closing.  "Sounds that seem easy are often the most difficult, but after experimenting with a few dozen books and page turning techniques, I harvested the right sound," Stephen explained.  "To help bring the pages to life, I used wind sounds like those from films of the ’60s and ’70s to animate the pages and create a sense of mysticism."  After a lengthy editing session, the pages were successfully brought to life.

We would like to thank Greg Foley, Creative Director of Visionaire, for including us.

Machine Head also participated in Visionaire's #53 Edition ‘Sound’ as artist’s.

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Verizon "Belt of Technology"

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Air Date: 7/22/11

Agency: McGarry Bowen

Director: Peter Darley Miller

Producer: Cherie Appleby

Art Direction: Jessica Terlizzi

'Often, the right sound comes from unexpected places. For "Belt Of Technology", I created a robust buzzing for the lanyards using highlighters and other office paraphernalia rubbing against the spinning tires of a BMX bike that was randomly in the editor's office. For authenticity I visited a Verizon store to check the ambience of the store and my reference field recording made it into the mix!'

-Stephen Dewey, Creative Director

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Verizon "Rescue"

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Air Date: July 2011

Agency: McGarry Bowen

Director: Russel Heubach

Producer: Chris Aruda

Music Producer: Patrick Oliver

Editor: Dick Gordon

Verizon continues it's current 'Testers' campaign with "Rescue", in which practical tests are performed to compare the speed of Verizon and it's competitors' networks. In this story, the testers visit a fireman training facility, and race to download a complete music album to avoid a fire hose drenching.

"From my standpoint, the task was to create as much authenticity, urgency and humor possible within a super realistic sound stage. The spot has a lot of dialog so the entire tapestry of sound had to work hard not to encroach on the dialog.  I kept the audio cuts very tight with as little spill as possible so that the action was crisp and easier to follow...And I stayed dry throughout the process!"

-Stephen Dewey, Creative Director

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