Nissan Altima "Around The World In 8 Miles"
A test track driver leaves the confines of the facility and embarks on a global odyssey of harsh driving conditions to submit the car to the ultimate test, in Nissan "Around the World." Stephen Dewey reflects, "The story presented me with the tricky task of orchestrating a dynamic and environmentally rich sonic palette into a narrative that would complete the visual. This led to a dense and busy track that conveyed a sense of stress and the exhilaration of driving. The scenes of the montage needed the music and voiceover to act as sonic glue to bind the soundtrack and picture together. Of all the sounds, from camels to Tuk Tuks, one highlight of my process was to get the sound of gravel hitting the body of the car just right. I decided the best way was to hop in the rental car I had at the moment and take it to a graveled parking lot for a quick spin. Literally."
Air Date: June 2011
Agency: TBWA Chiat/Day Los Angeles
Director: Gerard de Thame
Producer: Angelo Mazzamuto
Copywriting: Joe Hagel
Art Direction: Kat Ford
ACD's: Michael Richardson, Shawna Bigby
